Become a HORA Distributor

Partner with a European Musical Instrument Manufacturer Since 1951.
Bring Romanian craftsmanship and European-made musical instruments to your market.

HORA Instruments is looking for specialized musical instrument importers and distributors worldwide.

For more than 75 years, we have been designing and manufacturing string instruments in Reghin, Romania — a region with a strong tradition in musical instrument making.

Today, HORA combines craftsmanship, modern production technologies and international experience to supply musicians, retailers and distributors around the world.

If you are looking for a reliable European manufacturing partner with a broad product portfolio, we would be happy to explore a long-term partnership.

Why Partner with HORA?

75+ Years of Musical Instrument Manufacturing

Founded in 1951, HORA has grown from a traditional violin workshop into one of Romania’s largest musical instrument manufacturers.

Our experience allows us to combine:

  • Traditional craftsmanship
  • Modern manufacturing processes
  • Consistent quality standards
  • Competitive market positioning

A Complete Product Portfolio

One of the advantages of working with HORA is the diversity of our product range.

Our portfolio includes:

Guitars

  • Classical guitars
  • Acoustic guitars
  • Electro-acoustic guitars
  • Professional and student models

Bowed Instruments

  • Violins
  • Violas
  • Cellos
  • Double basses

Traditional & Ethnic Instruments

  • Mandolins
  • Irish bouzoukis
  • Balalaikas
  • Domras
  • Cobzas
  • Other traditional instruments

Educational Instruments

  • Instruments designed for schools and music education like small xylophones and melody harps

Why Distributors Choose HORA

European Manufacturing

Manufactured in Romania, within the European Union.

Our production combines experienced craftsmanship with modern technologies, allowing us to serve different market segments — from educational instruments to professional models.

Export Experience

More than 80% of HORA instruments are exported worldwide.

We already work with international partners and understand the requirements of global markets.

Broad Market Coverage

Our products can serve different customer segments:

  • Entry Level
    Reliable instruments for beginners, schools and music education.
  • Intermediate Level
    Quality instruments for advancing musicians.
  • Professional Level
    Special instruments created for demanding players.
    This allows distributors to build a complete product offering with one manufacturing partner.

Manufacturing Advantages

Tonewoods Selected for Musical Performance
Wood selection is one of the most important factors in instrument making.
HORA uses carefully selected tonewoods, including spruce and maple from the Carpathian Mountains, naturally aged before production.
This process contributes to stability, durability and acoustic quality.

Flexible Partnership Opportunities
We are open to different cooperation models:

  • Distribution Partnership
    For established importers and distributors interested in representing HORA products in their market.
  • Wholesale Cooperation
    For retailers and businesses purchasing HORA instruments regularly.
  • OEM / Private Label Projects
    For companies looking for manufacturing cooperation and customized solutions.

Who We Are Looking For

We are interested in working with companies that have:

✓ Experience in the musical instrument industry
✓ Established dealer networks
✓ Knowledge of their local market
✓ Long-term business vision
✓ Interest in building a strong product portfolio

Our ideal partners include:

  • Musical instrument importers
  • National distributors
  • Music store chains
  • Online musical instrument retailers
  • Educational suppliers

Why Romania?

Romania has a long tradition of musical instrument making.
Located in Reghin, HORA benefits from generations of craftsmanship combined with modern industrial capabilities.

Our mission is simple: To create reliable, inspiring instruments and build lasting partnerships around the world.

Let’s Build a Partnership

Are you interested in becoming a HORA distributor?
Tell us about your company, your market and the opportunities you see.
Our sales team will contact you to discuss potential cooperation.